Any business that has a digital presence knows the importance of online reputation. Using online reputation management tools is crucial for any business that wishes to retain its appearance online. Ignoring online reputation management can cost you big time.
Here are some successful online reputation management tools that successful businesses use.
Reputology
If any business wishes to protect its online reputation, then reputology is the to go to tool. Companies use the tool to review tracking of other brands on the web. For instance, if Facebook, Instagram, or Amazon has a significant effect on a particular business, this is the best tool to use. For most businesses out there, reviews play a crucial role in increasing sales figures. One notable feature of Reputology is that it is location-specific.
Awario
This is a social listening tool for businesses. Awario tracks and monitors companies’ mentions on social media and allows the brand managers to respond to the mentions via the tool. To quickly identify mentions across social networks, businesses can use sentiment analysis. The platform features a sentiment graph board that displays both positive and negative mentions about the business.
The Brand Grader
The Brand Grader can be used to check for business reputation. It gives detailed information about how a business is performing online. The tool is free to use. The user only needs to sign up and get started. The platform records and sends a detailed report on the company. It gives a precise overview of the company’s online presence. Some areas that the platform reports about are top sources, biggest web influencers, sentiment detection, mention location, mention overview, and social alerts.
Google Alerts
This free online tool can be used to manage online reputation for businesses. Google alerts lets the user type certain keyword phrases and topics that they would like to be notified. Once these keywords or phrases are published, the tool will send an alert to the user’s email account. Also, the user can set the alarm for any time the business is mentioned, or certain products are mentioned.
Some of the key features of Google Alerts are:
Competitor monitoring – Google Alerts lets the user type in their competitor’s name so that they are notified when they are mentioned too.
Simple – the platform is quite easy to set up and use. One only needs to type their ideal keywords and click alert.
In addition, Google Alerts will only record the keywords that the user has stored in the platform to appear on the search results. This means it can only be seen on search engine pages and not social networks.
SimilarWeb
For many people, SimilarWeb is a tool used for ranking websites. Many people use it to how much traffic they are getting into their websites. While it is a free tool, it is a resourceful platform that gives a good idea of how a particular business is doing online.
What many people do not know is that SimilarWeb is also a monitoring tool for enterprise that details more about a given website. The best advantage of this platform is that it compares the user’s website to those of competitors for factors such as bounce rate, time on site, page views. This lets the user know more about their business and how they are faring in comparison with their competitors so that they could improve their website.
There is a broad array of digital insights that lets users conduct market research on their field of interest. Brand visibility reports allow businesses how they well they are known within their industry. All these features are meant to help businesses maintain their websites. When there is a lot of similarities going on, tiny upgrades can help set a company apart from competitors.
